INFLUENCER ENGAGEMENT

Feeding Louisiana and Volunteer Louisiana would like to partner with Influencers to help spread the word on an exciting new initiative - MILLION MEALS FOR MLK - a statewide effort to address the critical issue of food insecurity in Louisiana.

As an official MMMLK partner influencer, we ask you to commit to three key objectives: 

  1. SERVE: Will you join us at your local food bank on Saturday, January 11, 2025 from 9 a.m. - 12 p.m. for a day of service to celebrate MLK Day 2025. 

    • Note: We will have a professional photographer on site. You will receive full access to all photos. 

  2. SHARE: Promote a virtual  food drive January 12-20, 2025 (MLK Day 2025). Encourage your followers to donate directly to their local food bank, OR create your own, personal virtual food drive (by creating an account) and track your influence by linking your followers directly to your personal, virtual food drive page. 

    • Link to share with your audience: https://www.millionmealsformlk.org/share 

      Sample Caption:
      I am excited to host a VIRTUAL food drive this January. JOIN ME in providing meals to those in need. Every dollar raised through my drive supports Louisiana food banks, restocking shelves after the holidays and bringing relief to families.

      Make a difference and help all Louisiana Food Banks provide ONE MILLION MEALS for Louisianaians this January. Donate online today (no gift is too small)! Together, we can inspire change and fight food insecurity.       millionmealsformlk.org

      #MillionMealsForMLK #GeauxServeLA #GeauxFeedLA #ServeShareSupport #FeedingLouisiana #VolunteerLouisiana

      Graphic to use/adapt for your audience - reference P1:

      https://www.canva.com/design/DAGazndBkh0/ggJIB9htAJmHithUWl5dYQ/edit

  3. SUPPORT: We ask that you tackle this #3 however you see is the best fit for your audience. Here are a few ideas to consider: 

    • Have a great relationship with a local brand? Consider having them sponsor your post on January 20, 2025 (MLK Day). Said brand can commit to donating $1 for every “like” to your post. The donation will be 100% in support of the Greater Baton Rouge Food Bank (the brand can make the donation online after the post is made/complete).

    • Simply post to your story in January and encourage your followers to donate - link them here: https://www.millionmealsformlk.org/support 

    • Partner with a local restaurant asking them to donate a percentage of their proceeds to Million Meals on a certain date in January (1/20/25 sounds like a perfect date). 

Compensation: We greatly value your time and commitment to giving back to your community in this way. In return for your time, we hope you will find value in professional photography and the great impact of being a part of this state-wide initiative. Although we can’t offer financial compensation for this commitment, we can offer a tax letter (upon request) stating the value of your time as a donation to Feeding Louisiana. 

We’d love to have you on board for this! Let us know if you’re interested by simply replying to our Direct Message on Instagram, and we can share more details. Looking forward to hearing from you!