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become a million meals for mlk ambassador!
Welcome Ambassadors!
Thank you for joining the Million Meals for MLK campaign. Your leadership will help us honor Dr. King’s legacy and fight hunger across Louisiana. Our goal: Provide 1 million meals to Louisianans in need, with 500,000 meals packed at high-energy “Feed the Funnel” events statewide.
Timeline
November–December: Planning and outreach
January 1: Campaign launch
January 31: Campaign ends
Key Dates – Food Packing Parties
Jan 7 – Lake Charles
Jan 13 – Lafayette
Jan 15 – Thibodaux
Jan 19 (MLK Day) – Baton Rouge & New Orleans
Jan 21 – Monroe
Jan 27 – Shreveport
Jan 29 – Alexandria
Your Role as an Ambassador
Create a Crowdfunding Page: Register at https://givebutter.com/millionmealsformlk
Spread the Word: Share campaign details on social media, email, and within your networks
Engage Others: Invite friends, colleagues, and organizations to donate or become an Ambassador
Show Up: Join a packing party and post photos/videos
Messaging & Talking Points
Hunger is one of Louisiana’s most pressing challenges—1 in 6 Louisianians, including 248,630 children, face food insecurity.
This campaign restocks food banks after the holidays, when shelves are low.
Every $1 = 4 meals. Every hour of volunteering = 10 meals.
Food packing party meals provided are The Pack Shack’s Louisiana-Style Red Beans & Rice—Cajun-inspired, clean-label, shelf-stable, and oh seaux delicious!
Sample Social Media Posts
Facebook/LinkedIn:
I’m proud to be an Ambassador for Million Meals for MLK! Join me in fighting hunger across Louisiana. Every $1 provides 4 meals. Donate today: [https://givebutter.com/millionmealsformlk] *Insert your link to your fundraising page #MillionMealsForMLK #FightHungerLA
Instagram/Twitter:
Help me honor Dr. King’s legacy by fighting hunger in Louisiana! Every $1 = 4 meals. Donate now: [https://givebutter.com/millionmealsformmlk] *Insert your link to your fundraising page #MillionMealsForMLK #FeedTheFunnel
Email Templates for Outreach
Template 1: Invite to Donate
Subject: Help Me Fight Hunger in Louisiana
Hi [Name],
I’m partnering with Volunteer Louisiana and Feeding Louisiana’s Million Meals for MLK to honor Dr. King’s legacy and fight hunger across Louisiana. Our goal is 1 million meals for families in need—and I’d love your support!
Every $1 = 4 meals. Please consider donating here: [https://givebutter.com/millionmealsformlk]*Insert your link to your fundraising page.
Thank you for helping make a difference!
Template 2: Invite to Become an Ambassador
Subject: Be an Ambassador for Million Meals for MLK
Hi [Name],
I’m helping lead Million Meals for MLK, a statewide campaign to fight hunger. We need passionate voices like yours!
Become an Ambassador, create your own fundraising page, and help us reach 1 million meals: [https://givebutter.com/millionmealsformlk]. *Insert your link to your fundraising page.
Planning starts now—campaign launches January 1. Let me know if you’re in!
Style Guide & Logos
https://www.millionmealsformlk.org/partnerships
Fundraising Team Instructions
Create your own fundraising page by scrolling down and clicking “Fundraise": https://givebutter.com/millionmealsformlk
**For individuals, please provide your first and last name. For businesses and organizations, use your organization's name as both the first and last name. To gain more recognition, businesses and organizations can use their logo as the profile photo.
Contact for Questions or Support
Chelsey Blankenship, Chelsey@clbconsultingla.com
Katie Bergeron, Katie.Bergeron@lablue.com
